Catalera Appoints Mike Allan as Chief Commercial Officer

Vancouver, British Columbia –[November 18, 2024] – Catalera, a pioneer in the development of novel biological solutions for agricultural and consumer markets, is pleased to announce the appointment of Michael(Mike) Allan as Chief Commercial Officer (CCO).

Mike brings more than 35 years of experience in the agricultural chemicals and biologicals industry to Catalera. He has a proven track record of success in business development, sales, and marketing. In his previous role as vice president of business development and licensing at Certis Biologicals, he led the development and execution of commercial strategies that resulted in significant revenue growth.  

As CCO, Mike will be responsible for leading Catalera's commercial efforts, including building and executing the company's commercial strategy, growing and managing strategic partnerships, and ensuring strong product-market fit. He will play a critical role in driving Catalera's growth and expansion.  

"We are excited to welcome Mike to the Catalera team," said Matthew Dahabieh, CEO of Catalera. "His extensive experience and proven leadership in the agricultural industry, and particularly the biologicals sector, will be invaluable as we continue to grow our business and bring our innovative biological pest solutions to a broader market. Mike's expertise in commercial strategy development and execution, combined with his strong relationships in the industry, make him the ideal person to help get Catalera’s products in the hands of more growers who need choice and flexibility to deal with today’s challenges."  

“Catalera delivers industry-leading biological products that are both highly effective and extremely cost-competitive. Mike's leadership will be instrumental in expanding the reach of these products, bringing them to even more growers” said Nate Kelly, Board Chair.

"I am thrilled to be joining Catalera at such an exciting time in the company's development," said Mike Allan."I believe Catalera has a tremendous opportunity to grow by leveraging its innovative technologies and approach to unlock the power of biologicals for all. I look forward to working with the talented team at Catalera to drive the company's growth and success."  

About Catalera - Catalera BioSolutions Inc. is a leading developer of biological solutions for plant, home, and public health. Based out of Vancouver, Canada, the company has over a decade of experience innovating formulation technology to create efficacious biological pesticides for the consumer, professional, and agricultural markets. Inspired by the question, “What if synthetic chemistry was never invented?”, Catalera is on a mission to unlock the power of biologicals in our lives and accelerate the transition to a more beneficial future! For more information visit catalera.com.

Media Contact: Kim Haakstad kim.haakstad@catalera.com

About the Author
Catalera BioSolutions
Written by the Catalera BioSolutions team, experts in advancing next-gen biological innovations for sustainable plant, home, and public health solutions.

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